UFC-Que Choisir calls for a ban on children’s advertising “for unbalanced food products”

Written by Steven mark

UFC-Que Choisir, along with six other associations of consumers, parents of students, families and patients, has launched a petition for “Challenge the public authorities” and ask them for better “Protect children from the abuses of food marketing”, supporting study.

“Faced with the broken promises of manufacturers, we demand the ban by law of advertising for unbalanced food products”, they write in the preamble of this petition entitled “Turn off the advertising for junk food!” “.

The seven associations (the Federation of Parents’ Councils, the Federation of Parents of Public Education Students, Rural Families, the French Federation of Diabetics, the Environmental Health Network, the UFC-Que Choisir and the National Union of Family Associations), intend to obtain “A law of moralizing food marketing”, according to a press release, published Wednesday, September 16, accompanying this study.

“While the commitments of the agrifood industry promoted by the public authorities are a failure and the level of childhood obesity is alarming, there is more than ever an urgent need to act to obtain a framework for advertising aimed at children, by prohibiting the promotion on screens (television and Internet) of foods whose consumption must be limited ”, they write.

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Overabundance of products that are too fatty, too sweet or too salty

In particular, UFC-Que Choisir calculated that, if “For foods” for all audiences “, we observe a fairly balanced distribution in the 5 classes of Nutri-Score”, “For foods intended for children, there is an overabundance of products that are too fatty, too sweet or too salty”, in spectacular proportions. So, “88% of spots” for the youngest “Concern foods with Nutri-Score” D “and” E “, that is to say the two most unfavorable rankings from a nutritional point of view (against 43% for” general “foods)”.

The study “Demonstrates the inability of current regulatory and voluntary provisions to protect children from the abuses of food marketing”, still pleads the UFC-What to choose, which with the other associations asks “The ban on advertisements for foods intended for children with a Nutri-Score” D “or” E “, in audiovisual content watched by a large number of children”, on all TV channels as well as on the Internet.

In addition, “In the absence of generalization of the Nutri-Score, a small practical guide is made available to parents, giving concrete nutritional advice for each moment of consumption and indicating the Nutri-Score of 114 foods intended for children, for each moment of consumption “, specifies the UFC-What to choose.

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The World with AFP

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